Nescafé launches limited-edition packs at Coffee Day festival in Dhaka
Nescafé brings Coffee Day celebrations to Dhaka with new limited-edition range
Bdbusinessdaily.com – International Coffee Day 2026 was marked in Dhaka with a youth-focused Nescafé festival that combined live music, interactive activities and the debut of a new product collection. The event took place at ICCB Hall 1, where visitors were introduced to the Nescafé 3-in-1 Limited Edition pack, available in 10 variants.
Rather than presenting coffee only as a daily beverage, the gathering placed it at the centre of a social experience designed around entertainment, creativity and shared participation. Festival-goers had opportunities to sample coffee while taking part in activities spread across the venue.
A festival built around coffee and youth culture
The programme brought together several forms of entertainment for attendees throughout the celebration. Coffee tasting was among the main attractions, allowing visitors to engage directly with the newly launched limited-edition offering and the broader Nescafé 3-in-1 experience.
Gaming also featured at the event, with a PlayStation 5 activity area offering another reason for guests to spend time at the festival. Alongside digital entertainment, the programme included canvas work and doodling activities, creating space for visitors to express themselves in a more hands-on way.
Creator challenges added a participatory dimension to the occasion. These activities reflected the event’s wider focus on bringing together young consumers, creative interests and contemporary entertainment within one venue. A Polaroid booth gave attendees a way to capture moments from the day and take home a physical reminder of the celebration.
The format showed how brand events can extend beyond a product launch. By placing product discovery beside music, gaming, art and social-media-friendly experiences, the Coffee Day gathering created an environment where visitors could explore the new packs while also joining a larger community event.
Ten limited-edition variants introduced
The Nescafé 3-in-1 Limited Edition line was launched in 10 variants at the Dhaka festival. The range was one of the central announcements of the International Coffee Day programme, giving the occasion a new-product focus in addition to its entertainment lineup.
Limited-edition packaging and product variants can give consumers a fresh way to engage with familiar coffee formats. In this case, the launch was tied directly to Coffee Day, linking the release to an occasion that celebrates coffee culture and the role the drink plays in everyday routines, conversations and social settings.
Nescafé 3-in-1 products are associated with convenience, bringing coffee, creamer and sweetness together in a single serving format. The festival’s product introduction highlighted that ready-to-mix coffee remains relevant for people seeking a simple coffee option while navigating busy schedules, study sessions, workdays or informal meet-ups.
The 10-variant limited-edition collection also gave the event a sense of choice. While the celebration focused on the communal side of coffee, the expanded range underscored that preferences can differ from one coffee drinker to another.
Live performances lead the programme
Music played a prominent role in the celebration, with Pritom Hasan and Level Five performing live for the audience. Their appearances helped shape the festival atmosphere and connected the launch event with a concert-style experience.
Hosting duties were handled by Neel Hurerzahan. The event also welcomed Raba Khan, Rakin Absar and Mahim Makes, whose participation added to the creator-led character of the programme.
The combination of performers, creators and interactive stations made the gathering more than a conventional retail activation. Visitors could move between coffee-related experiences and entertainment activities, with each part contributing to the overall Coffee Day theme.
A shared occasion in Dhaka
International Coffee Day provides an opportunity for coffee brands and coffee drinkers to recognise the beverage’s place in daily life. In Dhaka, Nescafé Bangladesh used the 2026 observance to create an event aimed at audiences interested in music, gaming, art and creator culture.
The choice of ICCB Hall 1 gave the festival a dedicated setting for a programme with multiple activities. From tasting coffee to joining doodle sessions or posing at the Polaroid booth, attendees could participate in different ways rather than simply watch a stage presentation.
For visitors, the occasion offered a chance to discover the 10 Nescafé 3-in-1 Limited Edition variants in a lively setting. For the brand, it provided a way to connect a new release with an event built around experiences that encourage interaction and conversation.
The celebration ultimately positioned coffee as part of a wider lifestyle moment. With live sets from Pritom Hasan and Level Five, appearances by Raba Khan, Rakin Absar and Mahim Makes, and hosting by Neel Hurerzahan, the Dhaka event turned International Coffee Day 2026 into a festival of flavour, creativity and youth-oriented entertainment.
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